Our Story
Built on legacy, passion, and the power of packaging to elevate brands.
Meet the Visionary Behind box it UP designs, Inc.
J. Middlebrooks | Founder & Principal Brand Ambassador
With over 20 years in the packaging industry, J. Middlebrooks founded box it UP designs with a clear vision: to help brands use packaging as a storytelling tool that creates connection, builds loyalty, and elevates the customer experience.
Inspired by a family legacy in packaging that began in 1987, J. combined decades of industry knowledge with a modern, concierge-style approach to serve growing brands that want more than ordinary packaging. Her background in technology, design strategy, and client experience allows her to bring creativity, precision, and innovation to every project.
Today, box it UP designs partners with brands, universities, and organizations looking for custom packaging that not only protects their product—but powerfully represents who they are.
“Packaging is not just part of the product presentation—it is part of the brand story.”
A Tailored Solutions Approach
Most companies focus on structure. We focus on story + strategy +
experience.
We go further by designing packaging that reflects your brand identity and creates a memorable customer experience.
We believe packaging should communicate value before your customer ever touches the product itself. From the moment the box arrives, it should feel intentional, aligned, and unforgettable.
Concierge-Level Services
We are not a one-size-fits-all packaging provider. We guide our clients through the process with a personalized, high-touch approach that is rooted in service, communication, and strategy.
From concept development to design and production, we work alongside you to make sure the final packaging solution fits your vision, your audience, and your goals.
Blending Creativity with Smart Packaging Strategy
Beautiful packaging should also be functional, cost-conscious, and efficient. Our solutions are designed to balance aesthetics with structure, helping clients reduce waste, optimize fit, and create a premium experience without unnecessary complexity.
We leverage innovation, thoughtful design, and practical expertise to deliver packaging that delivers results for your brand.
Designed with Ambitious
Brands in Mind
We recognize that packaging is not a luxury—it’s a necessary branding tool and we understand the challenges businesses face when trying to stand out in competitive markets while staying within budget. That understanding fuels our commitment to delivering specialty, high-quality, and accessible custom packaging solutions that help brands grow with confidence.
Discover Custom Solutions
Say goodbye to generic packaging and hello to an elevated brand experience that transforms every customer interaction into a memorable moment. Request your quote today.